Our time is rooted in creating ancillary products and immersive events that support de-stigmatization and provide educational opportunities for people to actualize psychedelic wellness in their daily life!
We strongly believe there is so much potential with psilocybin, to foster mindfulness, self-reflection, and spiritual connection-- promoting a greater sense of well-being, diversity and inclusion. We advocate for harm reduction through legalized, responsible and intentional consumption.
YAWN will transform your magic mushroom experience with accessories, activity-driven products and knowledge so you can enjoy the trip!
We are aware of the inequality and injustice within the psychedelic space especially in Western culture. We are definitely concerned that the industry will turn into a capitalist chaos, with all these large companies that are trying to control and make money off of sacred medicine that comes from the earth - medicine that has been used by indegenous cultures for so many years.
Our work at YAWN comes from immense respect for these practices and cultures. Access and education is the most important thing. YAWN is a female owned brand and we aim to be a part of the solution. Our campaigns and products support research funding, policy reform and equity in the space.
With every clothing item YAWN sells, we donate a portion of our proceeds to support the Heffter Research Institute in their mission to fund the leading studies on psilocybin in the world today.
For 26 years Heffter has been helping to design, review, and fund the leading studies on psilocybin at prominent research institutions in North America and Europe. Their research has explored psilocybin for the treatment of cancer-related distress and addiction, for understanding the relationship between the psychedelic experience and spirituality, and for basic science research into the physiology of brain activity, cognition, and behavior.