Born in 2019, YAWN is rooted in creating elevated products and educational experiences that support modern self-care rituals—for the curious and the conscious.
From activity-driven tools to wellness objects to clothing, everything we make is built on intention, creativity, and community.
Our mission is to make mental wellness more accessible, less clinical, and actually enjoyable—through an elevated retail shop, in-person gatherings, and education that feels human.
We host real-world events, share everyday rituals, and build culture around the idea that slowing down isn’t weakness—it’s wisdom.
YAWN is not about sleep.
It’s about waking up.
Wellness didn’t start in the West—and it shouldn’t be owned by it.
The rituals we celebrate today—plant medicine, meditation, yoga, slowing down—are rooted in ancestral knowledge and protected by communities long before they became trends.
At YAWN, we move with respect.
We’re not here to co-opt or capitalize.
We’re here to listen, learn, and amplify.
As a female-founded brand, we use our platform to support the people and organizations doing the real work—through education, advocacy, and funding that supports access and reform in the wellness and plant medicine space.
Because care isn’t just personal—it’s collective.
And equity isn’t optional. It’s the baseline.
From 2019 to 2024, YAWN donated a portion of proceeds from every Sporewear item sold to the Heffter Research Institute—a pioneering nonprofit funding some of the world’s most influential clinical studies on psilocybin for mental health.
We’ve since expanded our support to organizations like the Fireside Project,
offering free psychedelic peer support, and the Drug Policy Alliance,
driving crucial work in drug policy reform.